Elevating Mokobara: A Sales Transformation Tale
Mokobara, a D2C brand dedicated to enhancing its in-store customer experience, recognized key challenges for it's sales team: mastering detailed product knowledge across numerous SKUs and engaging with a knowledgeable customer base. To tackle these obstacles, Mokobara embraced Transform+ by CUR8, ushering in a new era in it's sales strategy.
Challenge
Inadequate Onboarding
The team faced significant challenges in onboarding new employees, leading to gaps in product knowledge and elevated attrition rates.
Inconsistent Customer Experience
Sales representatives struggled to communicate the value and unique selling points of Mokobara's products, affecting brand perception and customer conversion rates.
Limited Product Knowledge
Keeping up with new product launches and features became a stumbling block for the team, impacting the in-store customer experience.
How CUR8 solved it!
Customized Enablement Journeys
The Mokobara sales team enjoyed a customized experience with Transform+, benefiting from a personalized enablement program crafted for each team member.
AI-Powered Sales Coach
Transform+ equipped Mokobara's sales team with a
24/7 AI Sales Coach, providing instant, brand-specific responses to sales inquiries, standardizing the customer experience across all Mokobara outlets.
WhatsApp ChatBot
Transform+ ensured that the team stayed informed with product knowledge updates via WhatsApp, meeting team members where they are.
Shhh! The Numbers speak for themselves
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